Enhanced Ring Groups (ERG) — Use Cases & Best Practices

Enhanced Ring Groups (ERGs): Administrator Guide

Enhanced Ring Groups (ERGs) are advanced alternatives to traditional call queues in UX systems. They offer flexibility, mobile support, and rich reporting—without the complexity of full queue infrastructure.

This guide covers:

  • What ERGs are

  • Key settings and configurations

  • Ring strategies

  • Real-world examples

  • Best practices


What Is an Enhanced Ring Group (ERG)?

Think of an ERG as a lightweight queue. It holds incoming callers and distributes calls to available members, just like a queue—but with more flexibility.

Why Use ERGs Instead of Queues?

  • Ideal for systems where traditional Queues are being deprecated

  • Supports mobile devices and push notifications

  • Includes queue-like features: announcements, wrap-up time, caller control

  • Offers statistics, reports, and customizable experiences


Key ERG Settings & Options

The table below summarizes the most important ERG settings for administrators:

SettingWhat It ControlsTips / When to Use
Max Waiting CallersMax number of callers who can wait in the ERG. Overflow is redirected.Set based on team size and call volume to avoid long queues.
Wake Up Mobile DevicesSends push notifications to members even if devices are locked or the app is in the background.Enable for mobile or remote staff; disable for desk-only teams.
Replace CallerIDReplaces the caller ID shown to members with ERG label + original number.Helps agents see where the call is coming from—great for agents in multiple ERGs.
Max Wait Seconds / DestinationLimits how long a caller waits before being redirected.Prevents excessive hold times. Ensure fallback destinations (voicemail, reception, etc.) are configured.
Position & Hold AnnouncementsPlays messages like “You are #3 in line” or “Estimated wait: 5 minutes.”Calms callers but may discourage them if waits are long. Use wisely.
Periodic AnnouncementsCustom messages like “Thank you for holding…” or “Press 9 to leave voicemail.”Provide updates and options. Ensure audio files are formatted properly.
Static Members LoginWhen enabled, members must log in/out to receive calls.Ideal for shift-based teams or part-time on-call staff.
Disable Member Enhanced ServicesIgnores forwarding and other user-level features for ERG calls.Use if you want all ERG calls handled uniformly. Caution: may override user expectations.
Wrap-Up TimeDelay between ending a call and receiving the next one.Gives agents time for notes or follow-up tasks.
Exit DigitAllows callers to press a key (e.g., 9) to leave the queue.Reduces hang-ups and gives callers control. Always announce this option.

Ring Strategies: How Calls Are Distributed

Different ring strategies suit different team types. Here’s a comparison:

StrategyHow It WorksBest ForConsiderations
Ring AllAll available members are rung simultaneously; first to answer gets the call.Small teams needing fast response.Not scalable; can cause system load issues in large groups.
Linear RingRings members in a fixed order until one answers.Prioritizing senior/experienced staff.Early members get more calls; others may rarely receive calls.
Least RecentSends call to the member who hasn’t answered in the longest time.Balanced call distribution.Can cause delays if agents are idle but unavailable.
RandomRandomly selects a member for each call.Equal opportunity across members.Unpredictable distribution over time.
Round-Robin Ordered (RrOrdered)Remembers where the last call went and rings the next in sequence.Fair distribution + structured rotation.Slightly more complex logic; may need tuning.

Practical ERG Setup Examples

Example 1: Real Estate Sales (30 Members, 2 Shifts)

Requirements:

  • Only call agents on duty

  • Support mobile agents

  • Overflow to secretary

  • Long waits → Voicemail

Suggested Settings:

  • Static Members Login: Enabled

  • Ring Strategy: Linear

  • Ring busy members?: No

  • Wake Up Mobile Devices: Yes

  • Disable Enhanced Services: No

  • Max Waiting Callers: Adjust to trigger overflow to secretary

  • Max Wait Seconds: 600 (10 min)

  • Max Wait Destination: General voicemail


Example 2: Tech Support (20 Members, Day Shift Only)

Requirements:

  • Off-hours → Voicemail

  • Experts get priority

  • Let callers exit

  • Supervisor alert on abandoned calls

Suggested Setup:

  • Operation Hours: M–F, 08:00–16:00

  • Cascading ERGs:
     • Level 1: Experts (Ring All, long timeout)
     • Level 2: Other agents (Linear)
     • Level 3: Email support or overflow queue

  • Max Wait Seconds: Per level, redirect to next

  • Exit Digit: Enabled

  • Abandoned Call Alerts: Notify supervisor via email


Best Practices & Recommendations

  • Balance Load: Set Max Waiting Callers and Max Wait Seconds to match staffing and call traffic.

  • Use Announcements Sparingly: They help, but can annoy if too frequent.

  • Support Mobile Staff: Enable Wake-Up only when needed.

  • Avoid “Ring All” for Large Teams: Use Linear or Round-Robin for better efficiency.

  • Enable Login for Shifts: Prevents after-hours interruptions.

  • Always Provide Exit Options: Tell callers how to leave the ERG if needed.

Last Updated on September 24, 2025